LOGO - Clear Channel Taxi MediaIMAGE - Taxi advertising specialists; a division of Clear Channel Outdoor.TAXI ENTERTAINMENT NETWORK

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NY10: Taxi Entertainment Network

One of THE MOST ADVANCED AUDIENCE DELIVERY SYSTEMS EVER

NY10 LogoClear Channel and NBC Universal have teamed up to make New York City taxi rides more fun, entertaining and informative!  5,400 New York City taxis have high quality video screens that show NY10, New York’s Taxi Entertainment Network, to 10.2 million captive passengers a month.  Viewers see updated news, weather and sports headlines, plus exclusive content from the news networks of NBC (NBC News, MSNBC, CNBC) and NBC Entertainment.

Other passenger features include various topics on the real time ticker, GPS tracking of their taxi trip, current Time, detailed Fare information and the ability to pay by Credit or Debit card.The center-mounted screen facing the passengers provides clear, uncluttered viewing of programming and ads. Ads play in full motion video with audio, or can be animated slides. Ad avails are short and limited to ensure dominant impact.

View Sample Reel | View sales presentation here (Powerpoint) | View Video Tour

NY10 is a captive medium in Taxis
The NY10 screen is easily viewed by passengers and an arm’s length away.

PRESS


Give Hacks Credit Credit card machines, GPS in cabs work just fine, says city

Peacock will find a captive audience in the back seat of cabs.

NYC Taxis To Show NBC Programming

All hail the new taxis!

NYC Cabs Getting Text Messaging, Locator Technology, Passenger Screens

Taxi's Nice Touch

Taxi and Limousine Commission Unveils New High-Tech Fleet

Medallion Taxicab Technology Enhancements

NY10 IN ACTION


On Measurement:
“At 1-800-FLOWERS.COM, it is very important that we track every marketing program to measure and evaluate our return on investment. We were pleasantly surprised with the response which surpassed other alternative out of home marketing programs running at the same time.”

Steven Jarmon
VP, Brand Communications
1-800-FLOWERS.COM

Case Study